Review: Makeup Forever HD Foundation

Hello Beauties,

When I was in the states I picked up this beauty favourite, raved by bloggers all over the world. Now that you can finally pick it up in Sephora Australia I thought I’d share my views. It’s also available from some speciality makeup stores which are open to the public, however I recommend to try before you buy. Makeup Forever HD Foundation has 26 shades so I’m sure there is a shade for everyone (ok almost everyone) and it retails for approximately $AUD62.

How to apply Makeup Forever HD Foundation?

  • I start off applying one pump on the back my hand
  • Then using my damp Real Techniques Miracle Complexion Sponge, I load up the sponge with the product then push it into my skin
  • I tend to use 2- 3 pumps to get the desired coverage (you need less when applying with a brush)
  • Using the sponge in a bouncing motion I am able to blend the foundation
  • I’ve also applied this with the Real Techniques Expert Face Brush which is great but you need to use your fingers after to blend in the product


  • Medium to full coverage
  • Covers all discolouration and most blemishes (in the second photo you’ll see a blemish peaking through)
  • Satin finish with a glow
  • Photographs beautifully!

Makeup Forever HD Foundation


Staying Power


I really like this foundation mainly for photographing but I wouldn’t recommend it as a day to day foundation. I find the finish comparable to the Loreal True Match Foundation but less dewy. I typically wear this foundation on a night out or when I’m going to take loads of photos. I really like this foundation and would recommend for people that like fuller coverage foundation and have combo/ normal or dry skin. However if this foundation doesn’t work for you I recommend trying the Loreal True Match or Giorgio Armani Luminous Silk Foundation.

**Disclaimer: All opinions are based on personal experiences, and are not sponsored. rachelbeautystyle is not a make up artist, beauty or skincare specialist and will not be held liable for any recommendations. Therefore try at your own risk.

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9 thoughts on “Review: Makeup Forever HD Foundation

  1. This foundation is on my wishlist, although I thought that it would be much more long lasting. The L’Oreal and Armani foundations have also got such great reviews, I’d love to try it. Have you tried the Estee Lauder Double Wear? It’s my holy grail foundation x


  2. I’ve tried this one but it didn’t work that well on my skin. As you said it’s great for photography but on a daily basis I it didn’t sit on my skin as well as I would like it to. I guess I am just not a fan of heavy coverage. My favourite foundation at the moment is Dior Star.


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